Not what you think it is

This article does not appear to be what it says it's about. When I saw this headline: "Insight into on/off switch for cells" I thought I was missing something because my cell phone has an on/off switch. I didn't know that was big news these days. Here's the article http://health.msn.com/health-topics/cancer/articlepage.aspx?cp-documentid=100198821&GT1=31025